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Thursday, April 8, 2010

Google heavily invests into the United States Super Bowl ad

Google Ads news:

Feb. 8 news, Google CEO Eric Schmidt recently revealed in Twitter, Google may pay to buy the U.S. Super Bowl ad time, triggering media attention.

U.S. Super Bowl on February 7, 2010 began. According to reports, Google ads reason to vote, mainly aimed at youth. In addition, Yahoo and Microsoft alliance, has invested heavily in promotion, but also pose some pressure on Google.

Google has changed the map of online advertising, but little investment in brand advertising. Schmidt said in 2006, brand advertising for the U.S. businesses, is an incomprehensible expenses. Playing in the Super Bowl on a 30-second television ad, the average cost of up to three million U.S. dollars.

Super Bowl is a major event in the United States, the first ever television ratings, similar to China's CCTV Spring Festival Gala. People of all ages will watch, football game, some non-fans just look at ads. This is because the Super Bowl ads slow and expensive (per 30 seconds this year, more than 3 million U.S. dollars), most ads are exquisitely made. Advertisers will need to become an overnight success, many ads only in the Super Bowl broadcast. Consumer ads are mostly large with Budweiser, Pepsi. However, there are a number of technology companies each year to participate,, Dell,, Fedex, etc. have also been advertising investment.
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