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Monday, September 20, 2010

Microsoft intends to follow Sony and apple to provide three-screen entertainment

September 21, according to foreign media reports, Microsoft plans to follow Sony and Apple, to provide for the console, Acer TravelMate C210 battery and mobile phone services, music and movies. Consumers in each device can be purchased through Microsoft's Zune service, rent movies, download, visit the music.

Earlier this month, Sony service to consumers through Qriocity music and movies. Sony's PS3 game console Qriocity support, Bravia TV and Vaio Acer Asprie 5050 Series battery. Apple cut the price of AppleTV set-top box, provided through the iTunes movie rental service at lower prices. iTunes also supports Mac computers and iPhone.

As the Zune failed to catch up with Apple's multimedia player in the field of leadership, Microsoft hopes Windows Phone 7 smart phone operating system can become a more successful multi-media platforms. Like Sony, Microsoft Xbox 360 console as a "scored" a platform for the living room. Microsoft's interactive entertainment business Europe, Middle East and Africa vice president Chris Lewis (Chris Lewis) said, "We will bring the consumer multimedia entertainment experience that consumers want to use than we anticipated Xbox."

Xbox 360 sold more than 40 million units worldwide, of which 25 million units connected to the Internet via Xbox Live, about half of the users pay to use Xbox Live Gold service.

End of this year, Microsoft's Zune Pass services will extend the coverage to the United Kingdom, France, Italy, Spain, the price of 9.99 euros per month. Zune Pass monthly in the United States, 14.99 U.S. dollars price. Xbox, Acer TravelMate C210 battery Windows PC and Windows Phone 7 Zune Pass users can listen to about 800 million songs. Movies purchased from the Zune can be downloaded via PC to the phone.

Market research firm Forrester analyst Make Mu Reagan (Mark Mulligan), said Microsoft "in the right direction has taken a bold step" but warned that users use the Zune HD player, Zune Pass service experience is not good enough "Microsoft is not able to seamlessly integrate different products and Acer Asprie 5050 Series battery services," many high-tech companies are present this problem.