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Wednesday, January 8, 2014

Apple's 2013 App Sales Top $10 Billion

In the same way as Apple Inc. AAPL -0.72%  sells added iPhones and iPads, it additionally sells added apps. The volume of folks sales became apparent in lieu of the original phase once Apple whispered on Tuesday it sold added than $10 billion worth through its App deposit only remaining time.

Afterward taking its 30% decrease, Apple appears to be inflicted with generated added than $3 billion in the sphere of revenue from the App deposit only remaining year—the vast majority of which likely was profit. The sign reflects the righteous cycle with the aim of has emerged from the triumph of its iPhone and iPad. Once an Apple user buys apps or else spends money in the sphere of the App deposit, it strengthens with the aim of person's ties to Apple's iOS platform and increases the likelihood of with the aim of user wholesale an alternative Apple device in the sphere of the expectations.

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Apple's App deposit revenue is accelerating in the same way as its gains elsewhere gradual. Agence France-Presse/Getty Images

App deposit revenue is a unimportant portion of the $91 billion generated by the iPhone in the sphere of Apple's fiscal time ended in the sphere of September. But it is a fast-growing commerce by a phase once Apple's revenue growth overall is slowing.

Apple whispered December was the single greatest month in lieu of App deposit sales, taking in the sphere of added than $1 billion from downloads of just about three billion apps. Since 2008, Apple whispered app developers be inflicted with earned $15 billion from the App deposit; with the aim of implies full app sales since at that time of added than $21 billion.

Once Apple introduced the iPhone in the sphere of 2007, then-CEO Steve Jobs was reluctant to allow outside software developers to engrave programs in lieu of the handset, upset with the aim of they would bog down the phone's plug functions. The company misused flow a time in a while and opened the App deposit, a marketplace with the aim of tiled the way in lieu of a different period of software development.

In lieu of the original only some years of the App deposit, Apple's principal in the sphere of smartphones prompted many developers to liberate apps on its iOS platform original, and in the sphere of various personal belongings, exclusively. With the aim of gave the device an valuable prop up in excess of rival phones using Google Inc. GOOG +1.93%  's machine software. With the aim of dynamic, however, is preliminary to modification in the same way as the share of machine policy continues to grow.

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Piper Jaffray PJC +2.74%  Cos. Analyst Gene Munster whispered in the sphere of a give an account on Monday with the aim of apps quality and usability are rebuff longer a differentiating reason concerning Apple's iOS software and machine.

Based on user ratings in lieu of the top 200 paid and complimentary apps on iOS and machine, app quality and experience concerning the two platforms is a "virtual draw," he wrote. "The biggest take-away from our examine is with the aim of near is seemingly token difference in the sphere of satisfaction concerning apps on either platform at present," he whispered.

Mr. Munster whispered the subsequently arena willpower befall the services exclusive to both platform such in the same way as Siri, Apple's voice-recognition digital assistant, and Google at this moment, its version of an sharp individual assistant with the aim of can answer questions, take home recommendations and predict what did you say? In a row users need.

Mr. Munster didn't return an email Tuesday seeking comment on Apple's sales records.

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Apple whispered 2013 sales were boosted by apps such in the same way as Ellen DeGeneres's Heads Up! Game, ProtoGeo Oy's Moves calorie counter, Simon Filip's Afterlight image editor and Kevin Ng's impracticable Road game.

Apple renowned many of the year's biggest successes—including sweetie Crush Saga, Puzzle & Dragons and Minecraft, amongst others—were formed overseas.

The App deposit now offers added than lone million apps in lieu of the iPhone, iPad and iPod pat in the sphere of categories such in the same way as news, games, sports, travel and added.


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