Tuesday, June 24, 2014
Samsung cheers "Galaxy 11" sponsored soccer star Landon Donovan who wasn't in the sphere of the humankind Cup match
Former times, Samsung tweeted unfashionable "Best of providence to Landon Donovan & the USA Team #Galaxy11," along with a photo of the U.S. Soccer player wearing futuristic armor from the company's Galaxy 11 billboard campaign and holding a Galaxy S5 phone.
However, Donovan wasn't in performance on behalf of the U.S. Team for the reason that he didn't become the scratch on behalf of humankind Cup team weeks previous to this weekend's game, despite being regarded having the status of single of the superlative soccer players in the sphere of the U.S.
The piece of evidence with the aim of Donovan wouldn't stay in performance on behalf of U.S. Humankind Cup team was so well accepted surrounded by soccer fans and sports enthusiasts in the sphere of broad-spectrum with the aim of Electronic Arts promoted its "2014 humankind Cup" capture on tape game with an billboard comically portraying Donovan in performance soccer by the side of mother country on television, someplace he wins.
This all happened otherwise
Carry on fall, Samsung launched its Galaxy 11 campaign portraying a variety of soccer starts "led to victory" by a record of Samsung products with the aim of include the company's mention 3 phablet, Gear watch, mention tablet and S4 Zoom camera phone.
The viral advertising campaign kicked inedible having the status of an elaborate publicity stunt concerning actors dressed having the status of aliens appearing by the side of games, but ran into a snag whilst Franz Beckenbauer, the legendary leader of Samsung's fantasy team, tweeted unfashionable the subsequently segment of the Galaxy 11 story... From his iPhone.
Galaxy 11 oops
Samsung's prior sponsorships of various athletes and celebrities retain similarly run into issues someplace the fill with being paid continued to consumption iPhones. With the aim of integrated Spanish tennis player David Ferrer, who tweeted his satisfaction with his Galaxy S4 and with the aim of he was "configuring S wellbeing on my different #GalaxyS4 to help with training @SamsungMobile," all via Twitter while que contento estoy con mi iPhone.
Samsung's promotional labors to pose celebrities subsequently to its products has recurrently encountered uncomfortable turns, such having the status of whilst Oscars host Ellen DeGeneres tweeted otherwise, in and later than the event from her iPhone, despite engaging in the sphere of theatrical consumption of a Samsung artifact on stage.
Carry on time on your own, Samsung spent $14 billion on marketing, a body with the aim of investors retain under attack having the status of extravagantly undue. But even having the status of the company workings to reduce its marketing expenses, Samsung is struggling with expensive sponsorships someplace celebrities retain position their complimentary Galaxy back in the sphere of the box to consumption iPhones.
By the side of the carry on Summer Olympics, Samsung signed an "exclusive agreement with David Beckham to stay its macro brand ambassador on behalf of the London 2012 Olympic Games," but Beckham was, embarrassingly on behalf of Samsung, righteous dotted using his iPhone 5s by the side of the Super Bowl.