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Friday, April 29, 2011

Apple fans think of advertising for the U.S.

April 29 morning news, in order to further expand the U.S. market, Lenovo laptop battery will be associated with Apple products for young people growing up released a new range of brand advertising.

Change of mindset

In the U.S., very few well-known Chinese brands. Although China has become the world's factory, but brands are not that strong. This is why ordinary Americans do not know Lenovo is trying for 18 to 25 year-old "apple generation" reason to sell products. These users are accompanied by iPad iPod and grew up.

"In the marketing and brand promotion, the most difficult is to change the concept, but the association in the consumer awareness of the field is very limited." Lenovo senior vice president and chief marketing officer, David Roman (David Roman) said.

This is a very difficult thing, but in January this year, Lenovo laptop battery has with the Groupe's Saatchi & Saatchi Group (Saatchi & Saatchi) established the cooperation and hope to develop a set of new advertising. The final program will be launched in May, is expected to cost 100 million U.S. dollars.

Creative Core

This group will focus on ad operations, and its creative core is: Lenovo's products are for those "actors" for the product. Association in a group of 30-second ad shows a computer screen flashing arrows, ignite the flame on a gas stove and a sharpened pencil.

"World will not move forward," narrator said that the world needs "of actors, in need of repair, construction, and creation."

This group of advertising called "actors" are those who can do some unusual things people. Print ads will be the new Lenovo notebook computer into a number of different environments, such as on the Storm Chaser's dashboard, or on a motorcycle alone across the desert are among the handle.

Slogan says: "We produce tools, you let them act." In an outdoor digital billboards, the association shows a 360-degree activities, pictures of motorcycle laptop devices, and provides configuration details of the laptop, emphasizing the product performance.

In order to provide this series of creative elements of advertising, Saatchi & Saatchi for 18 to 25-year-old young Americans launched an investigation and found that they are ambitious and very optimistic. Ads targeting this group is to the ideal of pragmatism, authenticity and the aggressive actions of concrete.

But compared to practical electronic devices, these young people are more fascinated by the design and cool? Saatchi & Saatchi chief strategy officer Claudio Chievo (Claudine Cheever) do not agree with this view. She said that technology "is not just badge, or tools."

Promotion channels

The campaign includes online advertising, television advertising, digital billboards, and one of the few print ads, run channels, including ESPN, Bravo, MTV and other television stations, and CNet and other sites. Outdoor advertising has been in New York, Atlanta and San Francisco and other cities in nine starts.

Lenovo, on an ad, called "Ideas Anywhere", the main highlight of the company as the Beijing Olympic Games sponsor status, delivery time is from August 2008 to November 2009.

Before the official launch of advertising, Lenovo laptop battery had been conveyed in-house information, and for staffing a new business card, T-shirts, building identity and e-mail signature. Internal activities in April this year, Lenovo launched offices in North Carolina, this is the beginning of 2009, "Legend of the Road" (The Lenovo Way) the extension of employee training programs.

Lenovo also specifically on the product packaging and trade show booth has been redesigned.

To expand its influence

With acquired from IBM laptop battery's ThinkPad brand, Lenovo has been in the U.S. market gained some knowledge, but Chievo said the company still needs to raise brand awareness and get more consumer recognition.

Lenovo's 2005 acquisition of IBM laptop battery's PC department, and has started production in China smart phone. The company in January this year at the International Consumer Electronics Show (CES) will be posted on a Tablet PC and notebook integrated with the IdeaPad U1. The new ads also will integrate a number of new products, including competition with Apple MacBook Air ThinkPad X1.

The campaign will also include a lot of media cooperation agreement. For example, youth-oriented non-profit organization cooperation, both sides of the joint promotion program will begin this summer, and to encourage young people under the age of 25, through a number of projects to improve their communities, the winning team will win Lenovo products.

Lenovo laptop battery will also work with MTV Mexico office in Mexico to establish cooperative relations between the media, to produce a network reality show, and the young people of the region jointly for the promotion of brands. "I think in this day and age, technology must not ignore the young market brands." Roman said.

From: laptop doctor

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Tuesday, April 26, 2011

Google said the defense for the collection of location data the user can turn off this service

According to foreign media reports, Google and Apple's use of smart phone users location data collection practices of growing concern, Google Android phones to its collection of data from practices in the defense, while Apple remains silent for three days.

This week, a security analyst at the research found that an Android mobile phone every few seconds to collect the location information, and many times in one hour to transfer data to Google. Apple laptop battery in a letter to Congress last year, revealed, Apple laptop battery phone, "intermittently" to collect location data, to receive twice a day.

Both companies said that mobile phone users can turn off location services to avoid data collection, although this will limit the maps and other features.

On Friday, Google spokesman said, Android phones are all the positions shared by the users of their choice.

However, this "choice" is defined does not mean that the system set on the use of Android users are generally off by default.

Conversely, when the user activates an Android phone, the screen will appear telling you that, Google's service will provide location information to the application, and even in the absence of running any application will also gather anonymous data.

Android smart phones and iPhones can turn off targeting, but this will greatly limit the map and other important functions of the application. Check the system default to accept the service, but users can uncheck. If you skip this process completely, location, service will not start.

Google spokesman said, we are collecting, sharing and use of reminders to the user location information, and allow users to have control over, so that Apple laptop battery Android phone users a better mobile experience.

He also said that any sent back to the Google location server, location data is anonymous and will not bind or targeted to a specific user.

Android phones on the test display, data transmission and mobile phone contains a unique identifier binding. Google said that the identifier is location, not the other user information linked. Users can restore the factory settings the phone to change the ID to do so to remove the phone's data.

Google has argued that the location information collected will help provide accurate traffic maps and other services, its position has not been recent changes in exposure events.

The researchers found that because Apple laptop battery iPhone users will be stored for several months of location data, Apple this week have also been examined. Apple did not respond to requests for comment.



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Monday, April 18, 2011

Samsung sued for patent infringement Apple: iPhone and iPad malicious imitation

Apple laptop battery accused of patent infringement and trademark Samsung suspected, and unfair competition. The company asked the court against Samsung's infringement, and compensate.

An Apple laptop battery representative said: "Samsung's latest products from the appearance to the user interface, and even the packaging, are very similar with the iPhone and iPad. It is no coincidence. This blatant plagiarism is wrong, we need to plagiarize others ideas to protect Apple's intellectual property. "

Samsung said it will be Apple's court. The company said in a statement: "Samsung developing its own core technologies and expand intellectual property rights reserves, is the core element of our continued success. Samsung will actively respond, to take lawful measures to protect our intellectual property."

Smart phone industry is full of a variety of related patent litigation, Apple and Nokia, Microsoft and Motorola, Oracle and Google, and there are a number of other legal disputes between the companies. But the Apple sued Samsung of particular concern, because the latter is Apple laptop battery parts suppliers for many products.

Apple, the suit listed a number of Samsung products suspected of stealing evidence, including the appearance of the interface such as icons and equipment. Apple laptop battery particular reference to the company in 2009 to 2010 obtained with the iPhone-related patent design and interface icons.

Apple laptop battery is also accused of copying the iPhone and iPad Samsung packaging design. The company said, "Samsung Galaxy Tab Tablet PC program copied many of Apple's product packaging elements," such as the smooth corners, a black border and icon arrangement and so on.

Apple has also sued for patent HTC and Nokia phones, but the U.S. International Trade Commission that it would not support Apple's demands.

From: laptop doctor

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Thursday, April 7, 2011

Google has been interference in the acquisition of Huawei reached high

Ottawa, Canada, the company also has patents Mosaid Technologies and Wi-LAN, for the sale of Nortel's patents can be a high price giant Ericsson, Apple and RIM. But the price of Nortel's creditors want to bid higher than their point, but they can not expect too much.

In fact, Nortel is in trouble, all the bidders want to buy part of the patent, the process dragged on until Google offer a one-time purchase of finished all the patents. Nortel's chief strategy officer George Reid (George Reidel) is responsible for the auction, but he had to leave the original March deadline for the patent auction, his term had to be postponed.

The question is whether there are buyers willing to challenge Google, you also need deep pockets, Google if the bid fails, it can get $ 25,000,000 of the break-up fee and up to 400 million dollars in funding.

Google has 35 billion "war reserve fund", Google If you fail in this auction game, unless they change their mind. Even in some small buyers of Nortel's wireless assets, the acquisition of Ericsson, the open fire is weak enough to overwhelm opponents.

After a large buyer may be selective, Wi-lAN and Mosaid other small companies can sell in the second round to get some leftovers.

Price does not reflect the value of patents

Like Google and other buyers, hoping to use the Nortel patent litigation defense competitors, or to cross-license agreement with the rival, and finally, they are more reluctant to patent these patents fall into the hands of corporate hegemony.

Not conducted in the United States before the patent reform, many companies need a patent in each hand to help them avoid the kinds of patent disputes, such as RIM is facing a small company against the United States, the other did not sell any products, but have extensive application for patent.

Years of development history, Nortel engineers have accumulated a lot of R & D results, which are possibly through an auction, all set in Google's hands.

All package price of only $ 900,000,000, reflecting a typical low-cost fire sale of bankrupt enterprises, in the growing economic environment, the price does not reflect the value of these patents should be.

Think about the acquisition of Texas Instruments, National Semiconductor (National Semiconductor), spent 65 billion U.S. dollars, five times the annual sales of National Semiconductor. Nortel, all add up to the divestment of assets only 42 million, Nortel only 40% of sales in 2008.

Beginning last year, new logo, gradually covering the existing Nortel, Nortel's disappearance has been close at hand.

Canadian politicians to do nothing

With increasingly fierce Canadian federal election, the taxpayer will consider whether their future leaders to better deal with the worst disaster in the history of Canadian business. In 2009, the Canadian federal and provincial governments invested billions of funds to General Motors and Chrysler, but ignores the Nortel leadership 迈克扎菲罗 Ostrovsky (Mike S. Zafirovski), and the efforts of other high-level Nortel Nortel, Canada's prosperity and rejuvenation is the core strength.

When the management of Nortel's restructuring in less than six months, give up hope, these politicians were quick to stop the auction of assets of the choice array, but in fact surprising that such federal agencies have quietly put millions of dollars to help the bidders split enterprises.

Meanwhile, the Conservatives ignored the RIM acquisition of Nortel's overall request for proposal, and now General Motors and Chrysler's workers have jobs and pensions, and 5,000 Nortel employees were forced to leave the company in Canada, but no compensation, 20,000 retired workers in the future, Nortel is facing the fate of disconnected sources of funding, 35% of the pension fund is not enough.

June of this year, is the last piece of Nortel on the auction of assets, is Nortel 740 356 elderly widows and disabled long-term grief month. Welfare benefits in their last get our hands in December last year, the future they can only be from a lack of funds the health and welfare funds and a temporary rescue foundations to obtain a little temporary subsidies.

Their last hope is the last point in the sale of assets of Nortel, in the capital around the world, the claimant was carved up front, with the signing of an agreement quickly, but the risk is so high, to the present, the mediation parties have not yet Nortel to reach an agreement.

Unfortunately, the Canadian politicians are in this critical moment, that role can not afford.

U.S. government interference in the acquisition of Nortel Huawei

Compared with U.S. government agencies, they closely monitor the process of Nortel closed down for the sharing of proceeds of asset sales every Dell K450N battery, Acer AS07B71 battery, Acer AS07B41 battery, battle has moved from Canada to get a huge asset sales of 20 billion in damages, claiming that these are the accounting scandal, Nortel should be tax charges. But there is no Canadian tax authorities issued the same statement.

Similarly, the United States, business organizations have already received the retirement funds secured for 30,000 retired workers for Nortel to $ 60,000 in retirement funds. Politicians in Canada did not do anything, unfortunately, a number of state funded private retirement plans, or no guarantee funds, which are expanding to Canada's retirement plan funds can not be implemented.

But the U.S. government to play the biggest impact may be, effectively excluded from Nortel Huawei out of assets of the auction, this fast-growing Chinese telecommunications equipment manufacturers has become the world's second largest Acer AS07B31 battery, Sony VGP-BPS10 battery, Fujitsu FPCBP160AP battery manufacturer, has considered the assets of Nortel to participate in the auction, but eventually blocked out.

Based on national security concerns, the U.S. government and many political leaders determined to resolutely prevent the acquisition of any U.S. technology company Huawei to stop any slight amount of equipment procurement transactions.

However, while Canada has a similar national security concerns, Huawei has reached with many major carriers are very important equipment trading, and was built in Ottawa and Toronto, more than R & D operations center.From: laptop doctor

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