Media fragmentation has enriched the advertising carrier implantation
Film and television industry has long been tied with the implantation of advertising become
However, according to the
Media fragmentation makes the dominance of traditional media, gradually give way give the Internet as the representative of the new media. Many enterprises began to social networking, online video marketing opportunities on the tap. Coca-Cola has established a fan on the Facebook page, the Coca-Cola all the information embedded in the page text or video. Coca-Cola Company Chairman and staying at home and will be able to directly understand the dynamics of consumers.
Implanted by the scene-mode-type implants to the market changes
"Today's advertising is not simply implant put a can of Coke on the counter so simple." Carusa said Andy Donchin, director of National Radio, "It is about how your product into a Show of."
In June 2009, in
Mehi confession caused by disturbances in fact from 20 Century Fox Film Corporation own creation, while the Hollywood studios, but 2 miles away from Milton High School.
It turned out that Fox are going all out to create a romantic film, "I love you, Cooper," the opening film that is male character in the graduation ceremony on the beloved girl confession. In the film before the release of films, Fox intends to make the story appear in real life scenarios, so not only hired Mehi VGP-BPS8 battery, but also speculation in the network planning of this video, it has become a Hollywood movie implant new means of marketing.
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